Continuation bet
A flop bet by the player who raised before the flop: the story continues whether or not the flop hit his cards.
A continuation bet carries on the story: you raised before the flop, the flop came, and you bet again, whether you hit or not. The logic is that the flop misses everyone two times in three, and you were the raiser, so the story «I have the strong hand» is still yours. An opponent who missed too folds, and the pot with the blinds and his call goes to you.
It is the most common bet in poker and the cheapest: a third or a half of the pot. But it is not automatic. On a flop that suits the opponent's range better than yours, a continuation bet gets fewer folds than it needs and becomes a gift. And after a continuation bet with a real hand you have to know what comes on the turn, or the story stops mid-sentence.
An example from session 9
T♣T♦, I raised to $2.50, the big blind called. Flop 3♠ 4♠ 8♠, three spades, none for me. He checks, I bet $2.75, half the pot: the board is low, three quarters of his range missed it, my share here is 64%. He pays. Then a turn bet and a deliberately small river bet, each one a continuation of that first, with a plan for all three streets.
The same in business
A continuation bet is holding a stated position after the first dose of reality. You announced a price, the market answered differently than expected, and you either hold the line or not. Holding it is right when the other side has nothing new either. Holding it out of habit, when they have news and you do not, is paying for a story nobody believes any more.
The whole hand is in session 9: “If you get to choose, be the marketplace, not one of its users”.
The other terms are in the glossary.